I find the real bottleneck.
It's rarely where you think.
Sometimes it's not the funnel at all; it's the calendar, the offer door, one broken link, the half-planned document.
You get a verdict, not a fifteen-item to-do list.
My team and the AI systems + agents we've built execute the decision.
Every dependency surfaced before it can surprise you.
From ad spend to "welcome aboard," and every moving piece in between.
"Lacey isn't just about nailing the tech. She's a mastermind of launch strategy and creativity. [Past tech teams] cost us 6-figures in sales with missing links, broken funnels, and unsent marketing emails. [Lacey ran our launch systems] without a single mistake or costly error."
— Julie Cabezas, Self Made / Copy Crimes
I have a masters in communication and technology, but my real qualification is a lifetime of being the person family and friends hand things to when they need an easier way. I've spent years inside online businesses running launches — and the pattern never changes: clients hire me for the tech, and keep me for the judgment.
If you're interested in the systems behind successful online businesses, my podcast explores topics like funnels, launches, marketing infrastructure, and simplifying the backend of your business.
Listen in to learn practical strategies you can implement in your own business.