I'm an ex-corporate strategist and get-it-done queen with a Masters in Communication and Technology ready to help professionals build and grow their businesses online through websites, funnels, and launches.
Hey there!
I'm Lacey, a tech nerd and funnel whiz for professional service providers, coaches, and consultants who want to make money online without all the headaches.
Why professional service providers, coaches, and consultants love handing their tech projects, funnel building, and websites to me.
personalized service
simplicity focused
proven strategies
When you work with me, I take the time to understand your vision, your goals, and the way you work best. Then I create a custom strategy to make it happen—and I handle all the details. From websites and tech setups to launch execution, I’ve got you covered.
You get to sit back and relax as your vision comes to life.
Personalized Launch Strategy:
No one-size-fits-all plans. We build something unique to your business.
Hands-On Tech Implementation:
I’ll set up the systems, automations, and workflows that keep things running smoothly.
Full Support From Start to Finish:
Whether it's your first launch or your next big move, I'm here every step of the way.
STRATEGIC LAUNCH PLANNING & IMPLEMENTATION
post-purchase funnels
EMAIL CAMPAIGNS AND FUNNELS
SALES FUNNELS
LEAD MAGNET FUNNELS
HIGH-CONVERTING WEBSITES
Platforms I love working in!
Services I'm pumped to offer:
and many more!
Amazing!!
YOU HELPED SELL OUT MY COACHING PROGRAM!
- Octavia Klein
(the fun version!)
How I got here...
Earned a Chemistry degree while on a golf scholarship in the USA. Turns out, I preferred strategizing plays over mixing chemicals.
Completed a post-grad diploma in Safety Engineering Technology. Before even graduating, I landed a corporate job, packed up from the East Coast, and flew out West chasing fresh-start dreams. Then tackled a Master’s in Communication & Technology while climbing the ranks at Enbridge, a Fortune 500 company. Translation? I got really good at systems, tech, and strategy.
Motherhood & Major Life Shifts: Maternity leave + postpartum depression = an identity shift. I started questioning everything, especially my 9-5 future.
Pandemic Pivot: COVID made me realize I wanted more flexibility, and an online training lit a spark. Cue a five-figure investment in coaching and my first five figure launch. My business was born!
Goodbye Corporate, Hello Freedom: By mid-2022, my client base was thriving, and I took the leap—full-time entrepreneur, no looking back. Best. Decision. Ever.
Big Moves, A New Name & A Big New Adventure: 2024 brought a wedding, a cross-country move back to Newfoundland, and a new last name—Baxter! Fully embracing the entrepreneurial life (while wrangling two little ones) and preparing for our next big adventure—owning and operating a 6-cabin resort, launching in 2025!
Side Hustle Bonus: Launched a passion project, Back East Co., because why not? First month? $3K in sales. Turns out, I love a good side gig.
Have a tech project you need to knock out...FAST?
Get a package of hours that get my hands on your business tech so you can take your hands off and work on more important business tasks...or take time off without the guilt!
EXPLORE TECH SPRINTS
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Want ongoing expert support to keep momentum going?
The Digital Launch Club is a 12-month tech and strategy micro-retainer for business owners who want to achieve massive success without getting stalled out or dragged down by the tech.