004. Grow your list with paid leads: The $1 email collaboration

Podcast

January 6, 2025

Author: Lacey Baxter (nee Cribb)

Disclosure: Some of the links on this page may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

Helping online business owners build, launch and grow profitable online businesses.

Funnel Building, Marketing & TEch Expert, Business Strategist

Lacey here!

RECOMMENDED TECH LIST

1) Kit

2) Showit

3) Squarespace Domains

4) Google Workspace

5) TidyCal

6) Stripe

for email marketing, and building email funnels

for website, landing pages, funnel pages

for buying and managing your domains (DNS settings)

for setting up your business email address

for scheduling appointments with leads and clients, and events

for simple checkout pages, and invoicing (also connects with Kit, TidyCal, and Thrivecart to sell through those tools)

7) Thrivecart

for more robust checkout pages, selling of courses, programs, and offers depending on complexity/deliverability

Making every lead on your email list a paid lead through a $1 email collaboration.

Welcome back to Funnel Building Strategies for Online Business Owners!

In this episode, you get an exclusive behind-the-scenes look at a collaborative experiment between myself and four incredible entrepreneurs.

At the end of 2024, we joined together to test a unique strategy: offering a low-ticket product for just $1 and sending six carefully crafted emails to our audiences.

The star of the show? The Order Bump!

For me, it converted at over 33%, and anyone who offered an order bump priced under $9 saw crazy conversion rates during this collaboration.

The Results?

The numbers speak for themselves:
27–63 new subscribers each (all paid leads!)
Over $500 in total sales generated through strategic order bumps.

Listen right here on this page

OR

LISTEN ON SPOTIFY

LISTEN ON APPLE

or another favourite podcast player

What You’ll Learn in This Episode

✨ What worked like magic.

✨ The bumps we hit along the way.

✨ Our biggest takeaways and what we’re planning to improve for the future.

The entrepreneurs and their offers:

Kelly Sinclair (Visibility Coach) – Get Visible without Social Media

Quayjo (Meta Ads Expert) – Ad Testing Cheat Code

Allison Hardy (Email Strategist) – Subject Line Magic

Samantha Burmeister (Sales Conversion Copywriter) – Clickable AF CTAs

Here’s how it all fits together in your high-converting funnel:

​⑴ Visibility & Ads: Attract the right people to your business and funnel. Thanks to Kelly and Quayjo!)

⑵ Emails: Maximize the value of the emails in your funnel by getting them:

  • Opened (thanks to Subject Line Magic).
  • Clicked through (with Clickable AF CTAs)

My $1 Offer

Ready to bring these strategies into your business?
Grab my Lead Magnet Funnel Masterclass for just $1—exclusively for podcast listeners!
👉 Use code: PODCAST Click here to claim your offer.

Ask Me About My Tech Sprints

If this feels overwhelming, don’t hesitate to reach out!

I offer tech sprints that can help you get your funnels and order bumps set up quickly and painlessly.

Expert Tech Sprints offered by Lacey that can help increase your landing page conversion rate

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