005. Increase the value of your funnel with an order bump

Podcast

January 15, 2025

Author: Lacey Baxter (nee Cribb)

Disclosure: Some of the links on this page may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

Helping online business owners build, launch and grow profitable online businesses.

Funnel Building, Marketing & TEch Expert, Business Strategist

Lacey here!

RECOMMENDED TECH LIST

1) Kit

2) Showit

3) Squarespace Domains

4) Google Workspace

5) TidyCal

6) Stripe

for email marketing, and building email funnels

for website, landing pages, funnel pages

for buying and managing your domains (DNS settings)

for setting up your business email address

for scheduling appointments with leads and clients, and events

for simple checkout pages, and invoicing (also connects with Kit, TidyCal, and Thrivecart to sell through those tools)

7) Thrivecart

for more robust checkout pages, selling of courses, programs, and offers depending on complexity/deliverability

Adding an Order Bump (aka Upsell Strategy) into Your Funnel

Welcome back to Funnel Building Strategies for Online Business Owners!

This week, we’re focusing on order bumps or what some might call an upsell strategy. I will cover what they are, where they fit in your funnel, and how they can add value to both you and your audience.

Listen right here on this page

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LISTEN ON SPOTIFY

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or another favourite podcast player

In this episode, I’ll share:


The role order bumps play in lead magnet and sales funnels.


Why keeping your pricing aligned with your audience’s expectations is critical.


Data from a recent collaboration where my $9 order bump converted at over 33%.


Whether you’re building a lead magnet funnel or enhancing a sales funnel, these techniques help you provide value to your audience while increasing the quality of your leads, and making a small injection of cash along the way (but that isn’t the sole purpose of order bumps…imo).

You will also learn about:

✨ Tools that can make adding order bumps easier.

✨ The importance of creating a smooth checkout process.

✨ How to experiment and use data to refine your funnels over time.

If you’ve been considering adding an order bump or refining your funnel strategy, this episode provides practical advice and examples to help you get started.

Episode mentions:

Thrivecart – Sell & deliver your coaching services, digital products, & courses for a one-time low fee. Easy checkout tool!

Right now, you can get Thrivecart for a ONE-TIME LOW FEE!
Most other platforms cost at least $100/month, so Thrivecart pays for itself quickly.

Never pay for your shopping cart again.
To be clear, this is not an all-in-one platform for your marketing needs!

P.S. You’ll need a system like Stripe (free) to integrate with Thrivecart for payouts, but it’s worth it!

SPECIAL OFFER: Sign up for Thrivecart using my affiliate link and I will gift you with:
– a 60 minute 1 on 1 set up / implementation support call
– 5 business days of follow-up email support

Stripe:

A simple solution for handling payments in your funnel.

Funnel Flow Discovery Call:

Let’s chat about how to improve your funnel. Book a call today.

Ask Me About My Tech Sprints

If this feels overwhelming, don’t hesitate to reach out!

I offer tech sprints that can help you get your funnels and order bumps set up quickly and painlessly.

Expert Tech Sprints offered by Lacey that can help increase your landing page conversion rate

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