006. How to Setup and Run Paid Webinars (Tips, Strategies, and Tools for Success)

January 22, 2025

women sitting on chair looking at laptop computer on table

Author: Lacey Baxter (nee Cribb)

Disclosure: Some of the links on this page may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

Helping online business owners build, launch and grow profitable online businesses.

Funnel Building, Marketing & TEch Expert, Business Strategist

Lacey here!

RECOMMENDED TECH LIST

1) Kit

2) Showit

3) Squarespace Domains

4) Google Workspace

5) TidyCal

6) Stripe

for email marketing, and building email funnels

for website, landing pages, funnel pages

for buying and managing your domains (DNS settings)

for setting up your business email address

for scheduling appointments with leads and clients, and events

for simple checkout pages, and invoicing (also connects with Kit, TidyCal, and Thrivecart to sell through those tools)

7) Thrivecart

for more robust checkout pages, selling of courses, programs, and offers depending on complexity/deliverability

Welcome back to Funnel Building Strategies for Online Business Owners!

This week, we’re focusing on setting up and running paid webinars (also known as launches, events, challenges, bootcamps, masterclasses, etc.).

Whether you’re a tech wizard or completely new to the concept, you’ll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar.

Listen right here on this page

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In this episode, I’ll share:

Why or when to consider paid webinars versus free.

Live or prerecorded: How to decide what works best for you and your audience. Hint: one does not have to come before the other!

Tools and tips to set up registration, reminders, and replays.

Proven strategies to increase attendance rates and engagement.

The importance of follow-ups.

Tools I mention in the episode:

You do not need all of these tools! Listen to the episode to learn what works best for your needs:

ThriveCart: For embedding a checkout on your registration page, managing coupon codes, and segmenting your audience in your email marketing tool.
Showit: For building registration, thank-you, replay, and sales pages.
TidyCal: An option for event registration with or without payment and sending event reminders.
Kit (Previously ConvertKit): For email marketing, audience segmentation, and scheduling emails like confirmations, reminders, follow-ups, and sales emails.
AddEvent: For creating calendar invites attendees can easily add.
Zapier: For automating Google Calendar invites to event registrants directly from your email list.
Zoom: For presenting your live or prerecorded events.
YouTube or Vimeo: For hosting recordings (set as unlisted) and embedding them on your replay or webinar pages.

Feeling not so tech-savvy?

Explore Lacey’s Expert Tech Sprints, where she takes care of the logistics so you can focus on delivering your content.

Expert Tech Sprints offered by Lacey that can help increase your landing page conversion rate

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