Disclosure: Some of the links on this page may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!
Helping online business owners build, launch and grow profitable online businesses.
Funnel Building, Marketing & TEch Expert, Business Strategist
Lacey here!
RECOMMENDED TECH LIST
1) Kit
2) Showit
3) Squarespace Domains
4) Google Workspace
5) TidyCal
6) Stripe
for email marketing, and building email funnels
for website, landing pages, funnel pages
for buying and managing your domains (DNS settings)
for setting up your business email address
for scheduling appointments with leads and clients, and events
for simple checkout pages, and invoicing (also connects with Kit, TidyCal, and Thrivecart to sell through those tools)
7) Thrivecart
for more robust checkout pages, selling of courses, programs, and offers depending on complexity/deliverability
Adding an Order Bump (aka Upsell Strategy) into Your Funnel
Welcome back to Funnel Building Strategies for Online Business Owners!
This week, we’re focusing on order bumps or what some might call an upsell strategy. I will cover what they are, where they fit in your funnel, and how they can add value to both you and your audience.
The role order bumps play in lead magnet and sales funnels.
Why keeping your pricing aligned with your audience’s expectations is critical.
Data from a recent collaboration where my $9 order bump converted at over 33%.
Whether you’re building a lead magnet funnel or enhancing a sales funnel, these techniques help you provide value to your audience while increasing the quality of your leads, and making a small injection of cash along the way (but that isn’t the sole purpose of order bumps…imo).
You will also learn about:
✨ Tools that can make adding order bumps easier.
✨ The importance of creating a smooth checkout process.
✨ How to experiment and use data to refine your funnels over time.
If you’ve been considering adding an order bump or refining your funnel strategy, this episode provides practical advice and examples to help you get started.
Episode mentions:
Thrivecart – Sell & deliver your coaching services, digital products, & courses for a one-time low fee. Easy checkout tool!
Right now, you can get Thrivecart for a ONE-TIME LOW FEE! Most other platforms cost at least $100/month, so Thrivecart pays for itself quickly.
Never pay for your shopping cart again. To be clear, this is not an all-in-one platform for your marketing needs!
P.S. You’ll need a system like Stripe (free) to integrate with Thrivecart for payouts, but it’s worth it!
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